That has to be the ugliest phone I've ever seen. Would you really want to feature your ugliest product on the front page?

I can't imagine having an advertisement to sell the business on the front page is going to bring them many item purchases.

The layout is just terrible. Uneven colums with no clear division between them, poor quality images, and just too much color and busy images. You just can't navigate this easily to find things for sale, which is the whole point of the page...?